SENSODYNE RAPID RELIEF

// PRODUCT LAUNCH

Sensodyne Rapid Relief delivers sensitivity pain relief in 3 days so you can get to what you love fast. As GSK’s biggest product launch of 2018, our activation launched shortly after the Winter Olympics, capitalizing on the global attention garnered around speed and sport.

When you suffer from tooth sensitivity, speed is a game changer. But speed is more complex than just a measurement of time—it’s engineering at its finest. Uncover the engineering behind speed in all facets of life by breaking down how innovation and technology allow us to fast forward to enjoyment and beat sensitivity pain fast. On the heels of the 2018 Winter Olympics, we launched our activation with:

:06 Bumper Ads to tease campaign awareness

YouTube Masthead Placement: to amplify contextual relevancy

Online Videos: to generate condition awareness and intrigue

Web Content: to tie it all back to the product benefit

Online Radio Ads: to contextually target consumers

Custom Media Placements: to target consumers while engaging in contextually relevant content

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